Atlantic Canadians continuously inspire us with their dedication to their communities and local businesses. For 4 years now credit unions have supported local businesses through the #Loyal2LocalChallenge. By giving all 1500+ employees a yearly $25 to spend at their favourite local businesses, we were able to inject more than $338,000 into the local economy.

#CUPayitForward shows how local credit unions are making a difference where we live and work. As we enter the fourth year of our Pay It Forward initiative, we are driven by a singular belief: that every act of kindness has the power to change lives and strengthen communities.